What Is Answer Engine Optimisation (AEO)?

Search is changing. Instead of ten blue links, people increasingly get direct answers from AI. Answer Engine Optimisation (AEO) is how you make sure your business is the source behind those answers.

SEO vs AEO

SEO helps humans find your page. AEO helps AI explain your business.

How to start

Write clear, concise answers to common questions
Use structured headings
Publish FAQ schema so machines can parse it

The payoff

When an AI answers a customer's question with your content, you become the trusted source — even before they click.

Frequently Asked Questions

What is the difference between SEO and AEO?

SEO helps people find your page in search results. AEO helps AI answer engines understand and cite your content when they generate direct answers.

How do I get started with AEO?

Write clear answers to common questions, use structured headings, and publish FAQ schema so AI systems can parse your content easily.